Spiezia Organics skincare brand has relaunched its entire range with new branding - Made For Life.
It says the new name reflects its philosophy and ethics, and symbolises the important choices that contribute to personal well being and feeling good about life, as well as adding to the wellbeing of the world in which we live.
Amanda Barlow, managing director, says: “We felt that the timing was perfect to deliver a new look to the consumer. Made for Life says it all.
“With 90 percent of UK consumers saying that they are looking for avoidance of synthetic chemicals in their purchasing decisions, we feel that our new name will resonate with them and as well as underpinning our English roots.”
The rebrand introduces three product categories - Made for Face, Made for Body and Made for Therapy.
The product line up has been improved, with some products being renamed and the complete product line is now packaged in vibrant coloured boxes featuring Cornish artwork.
Falmouth-based design house Kingdom & Sparrow were responsible for the rebrand, selecting pigments for the artwork made from the flowers and herbs which are used in the Made for Life™ product macerations.
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